get-birding-mission-header-mobiile-resized

Our Mission

We Believe That Access to Nature Should Be a Right, Not a Privilege.

Britain ranks bottom in Europe for nature connectedness - impacting mental health and environmentally friendly behaviour. Birds are the easiest entry point to nature, no matter where you live or who you are.

Our Mission

We Believe That Access to Nature Should Be a Right, Not a Privilege.

Britain ranks bottom in Europe for nature connectedness - impacting mental health and environmentally friendly behaviour. Birds are the easiest entry point to nature, no matter where you live or who you are.

For many communities, there are social, geographical & financial barriers to accessing nature.

42%

42% of England's BAME communities live in the most deprived neighbourhoods for green space.  

55%

Nature access impacts well-being; children with limited access to nature have a 55% higher risk of developing psychiatric disorders.

1.3%

It also influences who looks after nature; just 1.3% of those working in the wildlife sector are BAME.

get-birding-traveller

Change Needs to Happen.

get-birding-multiplatform-bird-watching-brand-birdwatcher-3

The Get Birding Transmedia Brand

To fulfil our mission, we're creating the world's only multiplatform birdwatching content & community hub to encourage everyone, everywhere to connect with the birds around them via audio, TV, gaming, books or live events.

Our work towards our mission has already been recognised by global awards for Climate, Sustainability and EDI.

Supported by

creative-uk-get-birding-multiplatform-bird-watching-brand
department-for-business-and-trade-get-birding-multiplatform-bird-watching-brand
innovate-uk-get-birding-multiplatform-bird-watching-brand
the-un-get-birding-multiplatform-bird-watching-brand
ukie-get-birding-multiplatform-bird-watching-brand
BIRDWATCHER-get-birding-multiplatform-bird-watching-brand-birdwatcher-1
get-birding-multiplatform-bird-watching-brand (1)

91% of UK adults said seeing birds and hearing birdsong has a positive impact on their mental health and wellbeing.

The Wind Beneath Our Wings

Accessibility

Birds have no barriers to nature - and neither should humans.

Inclusivity

Ensuring that everyone - regardless of background - is welcomed and seen in natural spaces.

Curiosity

Encouraging everyone to slow down, look & listen to rediscover birds in the everyday, impacting mental health & wellbeing.

Conservation

Everyone who becomes more aware of birds becomes more aware of the planet.

Community

Bringing people together of all ages and backgrounds across the world to share their love of nature and birds.

In Our Hide

Our team is passionate about engaging as many people as possible with the joy & calm of birding.

Jane-Gerber-get-birding-multiplatform-bird-watching-brand

Jane Gerber

Co-Founder & Creative Director

A BAFTA, RTS & Broadcast nominee, Jane directed TV for international broadcasters before co-founding multiplatform content & communications studio Peanut & Crumb in 2015. Jane came up with the idea for Get Birding at her kitchen table and is responsible for driving the brand’s creative growth, building relationships with Innovate UK, Creative UK, Ukie & the Department of Business & Trade.  In 2025, Jane was selected to take Get Birding on a government trade delegation to SXSW in Texas, exploring the US market.

Katie-Derham-get-birding-multiplatform-bird-watching-brand

Katie Derham

Co-Founder

Katie studied Economics at the University of Cambridge and started her career as a business journalist, becoming ITN’s youngest ever newsreader anchoring national news bulletins, and is now a leading arts broadcaster as the face of BBC Proms since 2010 and award-winning host of Radio 3’s In Tune. Katie co-founded Peanut & Crumb with Jane, and leads on communications and brand partnerships for the Get Birding brand.

Elizabeth-Derham-get-birding-multiplatform-bird-watching-brand

Elizabeth Derham

Managing Director

Elizabeth brings over 20 years’ experience delivering integrated campaigns and global partnerships across entertainment, corporate and non-profit sectors. Most recently, built and led the integrated marketing operation for David Beckham, overseeing creative, digital, PR and brand strategy for global commercial partners and philanthropic initiatives. Known for bridging strategy and execution, trusted in high-profile environments, and passionate about using brand and communications to drive cultural impact, commercial growth and purpose-led change.

Viki-Carter-get-birding-multiplatform-bird-watching-brand

Viki Carter

Head of Production

Viki has over 20 years' experience in production management across broadcast and online content for broadcasters including BBC, UKTV, ITV, Channel 4, Channel 5, National Geographic & Discovery, plus blue-chip clients like Public Health England, Durex, Ernst & Young and Qatar Airways. Her expertise spans short form online content to long form entertainment formats and documentaries. Viki oversees all aspects of production from budget negotiation and scheduling to legal & compliance and team management. She develops robust operational systems and optimises management structures whilst feeding into company strategy to ensure everything runs smoothly.

Mia-Xerri-Mondragon-get-birding-multiplatform-bird-watching-brand

Mia Xerri Mondragon

Senior Producer, Visualised Content

Mia has over 15 years experience producing commercials, TV, branded content, short film, documentary & music promos for world-leading brands, channels, agencies & film institutes including BFI, RAPP, BBH, BBC Storyworks, Channel 4, Mattel, EDF & Hyundai. She was selected for the 2021 BFI Network Emerging Producer Lab and judged for Brighton Rocks Film Festival. Mia has led ambitious award-winning international shoots including UK electric car road trips, remote coffee farms in Mexico and multiplatform social content covering boutique barbers to walking boots.

Hana-Walker-Brown-get-birding-multiplatform-bird-watching-brand

Hana Walker-Brown

Senior Producer, Audio Content

Hana Walker-Brown is a multi-award-winning audio producer, sound artist, and interdisciplinary creative whose work centres on narrative storytelling. Her projects span radio, podcasting, film, and narrative nonfiction, with commissions from Audible, the BBC, The Guardian, National Geographic, Sony, and Warner Bros. Named one of the UK’s Top 50 Influential Neurodivergent Women, Hana’s work has been recognised by the Peabody Awards, Rose d’Or, Amnesty International, the Webbys, the British Podcast Awards, and the APA Awards.

Nick-Button-Brown-get-birding-multiplatform-bird-watching-brand

Nick Button-Brown

Advisory Board Member

Nick is a leading figure in the gaming industry, having worked in senior positions for more than 25 years. Nick founded The Games Angels, and has been twice nominated as UK Angel of the year. He is on the board at UKIE, the Games Committee at BAFTA (formerly a Trustee on the BAFTA board), on the Innovation committee for the Recording Society (operators of the Grammys) and is a founder trustee with OKRE, which links research and entertainment. Nick helped grow and scale Improbable, spent 5 years at Crytek in Germany, and 9 years at Electronic Arts.

get-birding-woody-delaney

Woody Delaney

Social Media Content Producer & Channel Manager

Woody Delaney has a decade of experience working across various disciplines in the media field, including videography, editing, content production and social media channel management. Previous projects and clients include Little Dot Studios Media Group, Channel 4, Warner Bros Discovery, BAFTA and DC Comics.

juliet-Tzabar-get-birding-multiplatform-bird-watching-brand

Juliet Tzabar

Brighton Zoo animation studios

Juliet has over 20 years’ experience in digital media and animation, specialising in interactive, digital-first projects for children and families. She joined Plug-in Media in 2007 and, as CEO, helped establish it as one of the UK’s leading interactive production companies. She is now Managing Director of Brighton Zoo, a joint venture with Blue Zoo, and serves as Executive Producer across all projects, including multiple BAFTA-winning titles.